Full Circle
After nearly 2 decades I have returned to my TBWA\Hunt\Lascaris family. It is an honour to sit alongside John Hunt and Reg Lascaris, undoubtedly Ad legends in their own right.
Reg had this say:
Reg had this say:
Why "The Woodshed"?
Because everybody deserves one. Let me explain. The notion of The Woodshed was first introduced to me in John Kao's 1997 book Jamming where he discusses the art and discipline of business creativity. Something that's very close to my heart. In Chapter 5 he discusses the need for clearing a space for creativity and introduces the reader to Charlie Parker's woodshed. Or, more specifically, whenever the great sax player needed to work out new musical concepts, he would withdraw from the usual people, places and things and "go to the woodshed". This may seem an odd phrase, but if considered for a short while you will find that you've probably been to your woodshed without even knowing it. When I was 7 yrs old there was a river a block away from our house in East London. I would run to it every other afternoon and spend the day either trying to catch crabs, doing homework, building bridges or playing in the mud with my Star Wars collection. The spot at the river ...
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