In Search of the Iconic
I had the pleasure (and privilege) to watch John Hunt in full force this week. He had prepared a presentation called "In Search of the Iconic" for all TBWA\Hunt\Lascaris clients and the agency. John supported his observations through a carefully selected body of work from around the TBWA global network. He has an amazing ability to deliver insightful knowledge in a quiet, almost understated fashion. He practices restraint. Every phrase uttered could easily be a headline. Here are his observations. Paraphrased, of course. You should have been there. Traditional still equals opportunity. Everyone is looking to 'become digital'. The industry buzz word is 'integration'. Technology has disrupted the entire landscape. Here John warned us to pay equal attention to the traditional medium as it still holds great importance when the idea is strong and the craft is evident. He shared some very interesting print work and the impressive Heineken Star Serve co