Full Circle
After nearly 2 decades I have returned to my TBWA\Hunt\Lascaris family. It is an honour to sit alongside John Hunt and Reg Lascaris, undoubtedly Ad legends in their own right.
Reg had this say:
Reg had this say:
My life at pi: lessons learnt from an extraordinary experience.
It’s been over 30 days since I wished my friends and colleagues at 22seven farewell. I remember saying to some of them that I was sorry I didn’t keep a regular diary documenting the extraordinary experience I had. This is my attempt to capture (at the very least) some of this experience, and to fulfill, in part, that promise. Preface It’s not possible to describe, with the written word, the special and unusual place that is 22seven. As chief creative officer (for almost 3 years) I soon realized that both my title and my past (advertising) experience proved meaningless at face value. What mattered much, much more, was how I needed to re-apply my brains and experience in a culture that valued a growth mindset, constant experimentation and lifelong learning. The culture at 22seven is agile, self-organized and has little respect for traditional structures, bureaucracy and the status quo. These are the lessons I’ve leant from this extraordinary experience. First, find y...
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