Green Is The New Pink


Brown is this year's black. What's hot? What's not? Wired? Fired? In and out. The pace of change today (particularly when you're thirty-something ...) is sometimes dizzying. And blessed be - I'd hate to walk into the office wearing something that's "oh so 80's! dude." (read: those super-naff Hyper T-Shirts that leave an imprint of your hand - or other warm body part).

Trend spotting is big. And, up until now, I've always watched from the sideline thinking that the Trends World is dominated by grey trousered analysts crunching statistics. Wrong.

My good mate past this on to me this morning: Trendwatching.com. An independent and opinionated trend firm whom scans the globe for the most promising consumer trends, insights and related hands-on business ideas. With a network of over 8 000+ 'spotters in more than 70 countries worldwide you can bet the main meal is mouthwatering. And not only is the content rich, absorbing and useful but the good folks have taken care to ensure the course is served with superb presentation. The design works beautifully.

At first glance the language may seem a bit Area 51 with terms such as Insperiences, Minipreneurs and Tryvertising but soon you will get the hang it. I've downloaded the Trend Unit PDF and bookmarked the site.

Take a look and decide for yourself if you should too.

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